Blogging & Digital Marketing: What are The Benefits of Blogging?

Digital Marketing: What are The Benefits of Blogging?

Daryn D.

Published Jul 4, 2023

“Your first blog posts won’t be perfect, but you just have to do it. You have to start somewhere.” – Shane Barker

An efficient and strategic business website is essential in today’s digital age. Even so, few businesses understand the power of blogging as part of their overall website content and marketing strategy. Regular blogging can significantly impact your online presence, driving more traffic to your website while helping you establish yourself as an expert in your industry. This article discusses how blogs drive traffic to your business website, establish brand credibility, engage customers, and boost sales.

What is a blog?

Blogs are articles written to present facts, information, opinions, ideas, or commentary about a specific topic. They are often interactive and include sections at the bottom of individual blog posts where readers can leave comments. Blogs also generate relevant content for a website and can provide a foundation for product marketing and social media promotion to drive search engine traffic to your website.

What is website traffic?

Website traffic refers to the web users who visit a website. Web traffic is the number of visitors a website experiences; individual visits are measured in “sessions” or “page views.” These metrics help website designers gauge the effectiveness of blog content in attracting (popular) interest.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the technical process used to efficiently connect a website’s content relevance to search engine queries. As a result, search engines such as Google, Yahoo, or Bing, for instance, are more likely to locate content that is relevant to the topic and popular among readers. SEO Software and digital tools are available to assist in maximizing the searchability of web content, including blogs.

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen.

The goal of blogging is to produce content that is as relevant to potential audiences as possible so that they achieve top search engine ranking results. SEO is critical because high-ranking articles more likely to be read versus lower-ranking ones. Hence, a higher-ranking article that accrues high traffic levels is valuable to the website and business.

What is the purpose of a blog?

 “The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson.

Blogs attracts website traffic, builds customer trust, and elevates a company’s credibility. Moreover, marketing is constantly changing, and using blogs as part of an advertising strategy is a cost-effective way for businesses to reach current or potential customers. The following are a few examples of how companies use blogs:

• Customer Engagement: Blogs create a relationship between a business and its customers by providing knowledge about company products and services, new developments, and industry trends that may affect them. If done correctly, a foundation for a thriving community based on product feedback, reviews, correspondence, and social media promotion.
• Product Education & Troubleshooting: Blogs help customers become more knowledgeable about the product or service they have purchased. For example, blog information can assist customers in troubleshooting unique situations, optimizing product utility, or providing answers to frequently asked questions (FAQs).
• Product & Service Marketing: Blogs can showcase the benefits of a business’s products and services. For example, an article can provide a solution(s) to a consumer or business problem(s) wherein your business’s product is the solution. For example, TimeWellScheduled’s cloud-based software provides scheduling, payroll, communication, and HRIS solutions to various companies. Click here to learn more.
• Enhance Business Reputation & Credibility: Blogs allow businesses opportunities to present case studies that provide current customers to discuss their experiences with the customer’s products and services. Case-study articles provide buyers with experience-based context to relieve any concerns they may have.

Blogging is a proven way to drive website traffic and increase a business’s SEO rankings. The more content posted on a blog, the more information the search engines have to crawl and index. Meanining, search engines will recognize that a business’s website is an information resource for people to access (about a specific topic).

What is the difference between crawling and indexing?

Search Engine Crawling: Crawling is the discovery of webpages and links that lead to more pages.

Search Engine Indexing: Indexing refers to storing, analyzing, and organizing web content and connections between pages. There are parts of indexing that help inform how a search engine crawls.

What are the benefits of having a blog on a business website?

Blogs Help to Boost Sales

"61% of online users in the US have bought something after reading a blog." (FirstSiteGuide) 

Blogging drives sales by enhancing product awareness, improving SEO rankings, and increasing website traffic. Also, a blog that is attractive to customers will make it easier for search engines to find it, thereby allowing your business to connect with customers. 

Blogs Help Develop Relationships

Blogs encourage customers to interact with a business and develop relationships. The key to maintaining these relationships is to consistently post quality content and follow up by connecting with people directly through the business's website and/or social media. 

Blogs Increase Brand Awareness

The generation of discussion and interest creates brand awareness, and credibility. Credibility and awareness lead to word-of-mouth promotion and sales. 

Blogs Support the Business Marketing Strategy

Blogging is integral to any content marketing strategy because it is frequently updated with fresh articles and information that keeps consumers interested and engaged. In addition, blog articles are often the first point of contact future customers have with a business.

Blogs Complement Social Media Strategies

"97% of bloggers use social media to boost their results." (FirstSiteGuide) 

Blogging complements social media marketing strategy by making product details and content available to prospective buyers. Further, blog articles provide followers with context and in-depth discussions.

Blogs Help Manage the Business Identity

Blogs provide the advantage of allowing businesses to define and manage their online identity. 

What skills and abilities are necessary to create a blog?

 “Blogging is hard because of the grind required to stay interesting and relevant.” – Sufia Tippu.

Most of us already have many of the skills necessary to create a blog. For instance, can you read? Can you write? Are you willing to learn how to use new software? Are you ready to commit to a consistent schedule of writing unique material indefinitely? These are a few questions you need to ask yourself before you invest in starting a blog.

• Successful bloggers spend 4 hours on average to write a post. (FirstSiteGuide)
• The estimated global number of blogs is over 572 million.
• 7 million is the projected number of bloggers in the US.

Here are a few more skills and abilities that will help you become a successful blogger:

• Grammar, proofreading, and word processing
• Learn SEO fundamentals
• Openness to different perspectives
• Knowledge of social media platforms
• Basic website knowledge
• Research Skills
• Ability to generate new ideas
• Willingness to learn

Remember, starting a blog is easy and inexpensive. However, thousands of new blogs are published daily, making it an extremely competitive endeavor. As a result, successful blogs require dedication, discipline, and a willingness to succeed.

• 67% of bloggers who post daily say that they are successful. (FirstSiteGuide)
• Blog articles with 3000+ words get better results.(FirstSiteGuide)
• 97% of bloggers use social media to boost their results.(FirstSiteGuide)

A strategic, well-executed business blog can be a powerful tool to improve your website’s traffic, engagement, and sales. If you don’t have a business blog or have not been consistent with your blogging efforts, now is the time to start. A few essential tips to get you started include:

• Posting regularly.
• Writing helpful and informative content.
• Using keywords thoughtfully throughout your posts.
• Promoting each new post across your social media channels and including calls-to-action(CTA) on every post.

Following these tips and making blogging part of your overall marketing strategy, you can supercharge your website and take your business to the next level.

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How To Report Someone Impersonating You on Facebook

How To Report Someone Impersonating You on Facebook

It’s well-known that scammers use fake accounts, fake websites, and fake stories to trick people into falling for their scams. But their ploys are even more effective if they use a real person’s profile or identity instead of fabricating one from scratch.

If you discover that a hacker has created a new account using your name, profile picture, and photos, you’re dealing with an impersonation account set up by scammers.

They can use it to run various types of scams, including contacting people on your friends list who will think that they’re communicating with you.

To get rid of the scam account, report the fake account to Facebook. Click on the three dots on the cover photo of the account’s profile, and select Report on the menu that pops up. From there, you’ll be able to flag it as an impersonation account.

To speed up the process, you can ask friends and family members to report the fake account on your behalf.

How To Protect Your Facebook Account From Hackers

How To Protect Your Facebook Account From Hackers

Recovering a hacked Facebook account is a long and frustrating process. It’s always easier to proactively protect your account against hackers and scammers.

Here’s how to secure your Facebook account before it gets hacked:

• Use strong, unique passwords for all of your online accounts. Set up a password manager to generate strong passwords. Aura’s password manager will warn you if your account is vulnerable or has been compromised in a recent data breach.
• Enable 2FA on all sensitive accounts. 2FA adds an extra layer of security to your Facebook, banking, and email accounts. Don’t rely on SMS for receiving 2FA codes as they can be intercepted or hacked. Instead, use an authenticator app such as Google authenticator or Microsoft authenticator.
• Disable third-party apps that are connected to your Facebook account. This way, if hackers muscle into your account, they won’t have immediate access to other personal accounts and apps. Visit Settings & Privacy, continue to Settings, and then click on Apps and Websites on the menu to the left.
• Set up alerts for unrecognized login attempts. Under Setting up extra security in your Settings & Privacy menu, you can turn on alerts that will notify you whenever someone signs in to your account using a new device or browser.

• Remove any payment methods that are linked to your account. While these features are convenient, they present a security risk if your account gets hacked.
• Add a backup email address to your account. If you ever need to recover your account, having an extra email address linked will help you find your account more easily. You’ll also get security notifications sent to more than one place, which increases the chances that you’ll get those alerts in time to take action.
• Be careful what you post. Limit the amount of personal information that you share on Facebook, especially when it comes to private details including your phone number, home address, hometown, and family members.
• Tighten up the privacy settings on your Facebook account. Choose the strictest security options wherever possible, and take advantage of Facebook’s Privacy checkup feature to get a full picture of your account’s overall security status.

• Install antivirus software and a virtual private network (VPN) to protect your device at all times from malware, spyware, and hackers.
• Use Aura’s free Dark Web scanner to see if your account logins have been compromised. Aura scans recent data breaches and Dark Web sites and forums for your personal information.

✋ Take action: If scammers have access to your Facebook account, your online bank and other sensitive accounts could be at risk. Aura monitors your passwords and sensitive personal information, and alerts you in near real-time to any signs of fraud. Try Aura’s top-rated identity theft protection service free for 14 days.

How To Recover a Hacked Facebook Account Step by Step

Internet Security

How To Recover a Hacked Facebook Account Step by Step

If you suspect a hack but can still sign in to your account, that may be the best-case scenario. That said, navigating the recovery process can be confusing.

December 20, 2023

By

J.R. Tietsort Reviewed by Jory MacKay

Here’s How To Tell If Your Facebook Account Was Hacked

• You’re unable to sign in to your Facebook account.
• You receive a “password reset” email that you didn’t request.
• Your friends and followers tell you that they’re getting suspicious direct messages (DMs) from your Facebook Messenger account that look like phishing scams.
• You notice changes to your Facebook profile information (such as your name, birthday, address, etc.).
• You're suddenly being targeted with more sophisticated Facebook scams.
• There are posts or comments on your Facebook page that you never made.
• People you don’t know receive friend requests from you.
• You find Facebook login sessions you don’t recognize in your “Where You’re Logged In” settings.

The unsettling truth is that it’s easier than ever for scammers to take control of your Facebook account.

In April 2023, a Vietnamese threat actor exploited Facebook's Ads service, resulting in around half a million users being infected with information-stealing malware [*].

Malware like this don’t just put your social media accounts at risk, but also your identity and finances.

What To Do If You Still Have Access To Your Facebook Account

If you suspect a hack but can still sign in to your account, consider yourself lucky.

This is the best-case scenario when it comes to compromised accounts. That said, navigating the recovery process can be confusing.

Step 1: Change your password

Start by locking out hackers with a new password:

• On an iOS or Android device: Tap on the Menu icon in the bottom right corner of your screen in the Facebook app (right next to Notifications). Then, select Settings & privacy, and then Password and security in the menu that follows. Under the header marked Login, select Change password and follow the directions to create a Facebook password.
• From your web browser: Log in to your account at Facebook.com and then click on your profile photo in the upper right-hand corner of the screen. Then, select Settings & Privacy, then Settings, then Security and Login. Scroll down to the Login section to change your password.

Step 2: Check where you’re logged in

Now, it’s time to see if hackers still have access to your account.

In the same security features menu that you just used to change your password, you’ll be able to view all of the locations where your Facebook account is being accessed.

Navigate back to Password and Security (or Security and Login on desktop). Just above the Change password option, you’ll see a section that says Where you’re logged in. This menu will show all the locations and devices that are logged in to your account.

If you’re using a mobile device, tap on any suspicious logins and select “Secure Account.” You’ll be prompted through a few more steps that will help you protect your account.

If you see multiple unauthorized logins, it’s a cybersecurity best practice to log out of all sessions at once.

Step 3: Report the incident to Facebook

Finally, you’ll want to let Facebook know about the incident.

Go back into your Settings & Privacy menu, and navigate to Password and security. Scroll all the way down to the Get help section, and select If you think your account was hacked. Follow the prompts to complete the reporting process.

How To Recover a Hacked Facebook Account That You’ve Been Locked Out Of

If you’re unable to get into your Facebook account, hackers may have already changed your account’s email or phone number.

At this point, you’re essentially locked out and it will be much more cumbersome to recover your account.

Even though Facebook’s official account recovery process is readily available online, many victims of aggressive Facebook account hackers have a hard time getting their accounts back.

This is because account recovery protocols are exactly what hackers use to take over Facebook (and other online accounts) to begin with.

As a result, companies like Meta (Facebook’s parent company) are forced to make the process long, arduous, and (sometimes) unsuccessful.

If you’ve lost control of your Facebook account, these are the most effective steps you can take to get it back:

Step 1: Open Facebook on all of your devices

If you’re usually logged in to Facebook on multiple devices, open your Facebook app or webpage on all of your devices and see if any of them are still logged in.

If the hacker forgot to log you out of each one, you might be in luck. See if any of your devices still open your Facebook page without logging you out first. If not, it’s time to get on with the account recovery process.

Step 2: Find your account

First, make sure to start the process on a computer or mobile device that you typically use to access your Facebook account.

If you’re unable to log in to your account to change your password, visit facebook.com/login/identify. The page will prompt you to enter the email address or phone number that you used to create your account.

Facebook will ask you to submit the original email address or phone number that you used to sign up for your account. Source: Aura Team

You can also enter your name or your Facebook profile URL into the search function if the search isn’t successful using your email address and phone number.

Once you click on Search, the following page will show a list of Facebook accounts that match your search in some way. If you see your account, you can select it to begin the password reset process.

Step 3: Change the email address connected to your Facebook account

If the system is able to locate your account, it will ask to send a verification code to the address or phone number currently associated with the account. If the account or phone number listed do not belong to you, select No longer have access to these, and Cannot access my email.

In most cases, Facebook will then start the process of changing the email address associated with your account.

If this still doesn’t happen, there are a few more steps you can take:

• Visit facebook.com/hacked and select My account is compromised. The page will ask you to enter your account’s current password, or a previous one that you used in the past. Once you enter your password, select Secure my account, and then, I cannot access these.

• If the above steps don’t allow you to change your account’s email address, try using your mobile device. Log in using the Facebook app, select Forgot password, and choose the prompts indicating that you can’t access the account’s current phone number and email address.

Facebook will ask for a current or previous password in order to start securing your account. Source: ExpertReviews

If you get far enough, you’ll fill out a form requesting a change to your account’s primary address, and submit a photo of your ID to Facebook support.

From there, you’ll get an email to your account’s new address with a link to reset your password.

Step 4: Set up a recovery email address

Once you finally gain access to your account, go straight into your Settings & Privacy menu. Choose Settings, then General.

From there, you can edit and delete any contact information associated with your account and remove any details that you don’t recognize as your own.

Update your contact information to a secure email or phone number. Source: Trusted Reviews

Step 5: Clean up Facebook security settings

Your next stop is the Security and Login menu. Download an authenticator app on your mobile device and use it to set up two-factor authentication (2FA) for your Facebook account.

Next, visit General and remove the hacker’s phone number, email address, and any other unfamiliar contact information.

Review the devices and locations listed under Where you’re logged in, and make sure everything looks accurate.

Finally, visit the Setting up extra security section and sign up for alerts that notify you whenever Facebook detects a sign-in on an unusual web browser or unrecognized device.

Social Media Safety

RAINN

What you choose to share on social media is always your decision, but what others choose to do with your information may not always be in your control. Consider taking the following personal safety precautions with these social media safety tips.

• Know how to report, block, and filter content. Read RAINN's tips on how to filter which users or content you see, report harmful comments or content, and bloack those who are attempting to use technology to hurt others. 
• Personalize your privacy settings. Adjust your privacy settings on the site to your comfort level, and select options that limit who can view your information. Think about non-traditional social media as well, such as your public transactions on Venmo or music activity on Spotify. These site-specific security pages can help you get started.
  • Twitter
  • Instagram
  • Facebook
  • Pinterest
  • Snapchat
  • Tumblr
  • LinkedIn
  • Spotify
  • Venmo
• Pause before you post. Before you post, ask yourself if you are comfortable sharing this information with everyone who might see it. Content that contains personal information or your whereabouts could pose a safety risk. Even content that is deleted can sometimes be accessed by the website or through screenshots of the original post and could be used maliciously.
• Turn off geolocation. Many social media sites or apps will request to access your location, but in most cases this isn’t necessary. You can still get the most out of your social media experience without sharing where you are while you’re there. If sharing where you are is important to you, consider waiting to tag the location until you leave. In addition to this, some sites may automatically make geotagged information public. When you “check in” on Facebook, update your Instagram story, or add a geotag to a Snapchat, these sites may share your exact location with people you may or may not trust with it. Take a look at the privacy settings on the sites listed above, or others you use regularly, to see what your location settings are and consider updating them.
• Use a private Internet connection. Avoid public Wi-Fi connections, like those offered at coffee shops or airports, when using a website that asks for a password. Limit your social media usage to personal or private Wi-Fi networks, while using cellular data on your phone, or under the protection of a Virtual Private Network (VPN).
• Talk to your friends about public posts. Let your friends know where you stand on sharing content that may include personally identifying information, like your location, school, job, or a photo of you or your home. Respect each other’s wishes about deleting posts that may be embarrassing or uncomfortable. Always ask permission before you post something about another person, whether it mentions them indirectly, by name, or in a picture. To help keep track of your online presence, you can change your settings so that tagged photos of you will only appear on your profile—but won’t be shared publicly on your timeline—if you have approved the post on Facebook or other social media accounts.
• Report harassment or inappropriate content. If someone is making you feel uncomfortable online, you can report the interaction to the host site, often anonymously. You can use the “report” button near the chat window, flag a post as inappropriate, or submit a screenshot of the interaction directly to the host site. If you do experience harassment or abuse through social media, consider taking screenshots immediately and saving them in case the content is deleted or removed from your view. To collect evidence of harassment on Facebook, you can download your full Facebook history through the Download Your Information (DYI) feature.
• Look before you click. If you get a suspicious sounding message or link from a friend through social media, it’s best not to automatically click it. Your friend’s account may have been hacked, which could cause everyone in their contacts list to receive spam. If you’re not sure it’s spam, try contacting that person another way to ask if they meant to send you a link recently.
• Pick strong passwords and update them frequently. This can help protect against someone who may be trying to sign on to your account for negative reasons like posting spam, impersonating you, or stalking. In addition to choosing strong passwords and updating them, remember to keep your passwords in a secure location.
• Make privacy a habit by doing a regular social media privacy check-up. Once you’ve gone through the privacy settings in your social media accounts, set a reminder on your calendar to revisit them in three or six months. Companies may change policies or update their platforms which could affect how you would like to share your information online.

Have you encountered sexual content or images relating to a minor? Report these encounters to the CyberTipline.

If you experience unwanted communication of a sexual nature, it can leave you with some uncomfortable or painful feelings. You are not alone. Help is available 24/7 through the National Sexual Assault Hotline: 800.656.HOPE and online.rainn.org.

How Social Media Affects The Brain

 

How Social Media Affects The Brain

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Due to the effect that it has on the brain, social media is addictive both physically and psychologically. According to a new study by Harvard University, self-disclosure on social networking sites lights up the same part of the brain that also ignites when taking an addictive substance. The reward area in the brain and its chemical messenger pathways affect decisions and sensations. When someone experiences something rewarding or uses an addictive substance, neurons in the principal dopamine-producing areas in the brain are activated and dopamine levels rise. Therefore, the brain receives a “reward” and associates the drug or activity with positive reinforcement.

This is observable in social media usage; when an individual gets a notification, such as a like or mention, the brain receives a rush of dopamine and sends it along reward pathways, causing the individual to feel pleasure. Social media provides an endless amount of immediate rewards in the form of attention from others for relatively minimal effort. The brain rewires itself through this positive reinforcement, making people desire likes, retweets, and emoticon reactions.

Another perpetuating factor of social media addiction is the fact that the reward centers of the brain are most active when people are talking about themselves. In the non-virtual world, it’s estimated that people talk about themselves around 30 to 40% of the time; however, social media is all about showing off one’s life and accomplishments — so people talk about themselves a staggering 80% of the time. When a person posts a picture they may receive positive social feedback, which stimulates the brain to release dopamine, rewarding that behavior and perpetuating the social media habit.

Social media use becomes problematic when someone views social networking sites as an important coping mechanism to relieve stress, loneliness, or depression. Social media use provides these individuals with continuous rewards that they’re not receiving in real life, so they end up engaging in the activity more and more. This continuous use eventually leads to multiple interpersonal problems, such as ignoring real life relationships, work or school responsibilities, and physical health, which may then exacerbate an individual’s undesirable moods. This then causes people to engage in the social networking behavior even more as a way of relieving dysphoric mood states. When social network users repeat this cyclical pattern of relieving undesirable moods with social media use, the level of psychological dependency on social media increases.

Recognizing A Social Media Addiction

Although many people habitually use social media, very few are genuinely addicted. To determine if someone is at risk of developing an addiction to social media, ask these 6 questions:

• Do they spend a lot of time thinking about social media or planning to use social media?
• Do they feel urges to use social media more and more?
• Do they use social media to forget about personal problems?
• Do they often try to reduce use of social media without success?
• Do they become restless or troubled if unable to use social media?
• Do they use social media so much that it has had a negative impact on their job or studies?

A “yes” to more than 3 of these questions may indicate the presence of a social media addiction.

A digital detox, a period of time during which someone significantly reduces the time spent using electronic devices such a smartphones or computers, could be a wise precaution. This can include simple steps, such as turning off sound notifications and only checking social media sites once an hour. Other changes can include having periods in the day where there is self-imposed non-screen time, such as during meal times, or leaving the phone in a separate room at night so as not to disturb sleep. This allows for a restored focus on social interaction in the physical world and reduces dependency on networking sites.